Embrace – This New Day
Embrace’s comeback surely was one of the least expect in recent history. “Out Of Nothing” reached number 1, and they had a string of hit singles off the album to go with it. Now Embrace return 18 months on from “Out of Nothing” and already a number 2 single under their belts, Embrace are poised for a glorious return.
“No Use Crying” starts off the record very much in the same vein as “Ashes” did to “Out Of Nothing.” It’s a bit of a power pop record, not as urgent as “Ashes,” “Natures Law” is their massive single, their biggest to date as well. It fits very well in context of the album and I like it a bit more here. “Target” should be the next single a great track. “I Can’t Come Down” switches things up a bit it’s one hell of a gorgeous tune. The piano melody is beautiful with Danny’s vocal. The strings pick up the song well, Embrace always sound better with more of everything. “Exploding Machines” is next and was once the working title for this album. It’s a get fast, upbeat song, but towards the end, where Danny just keeps on shouting “Exploding Machines” just a bit to cheesy. But otherwise a top tune. “Even Smaller Stones” has a feel of Echo and the Bunnymen. Richard McNamara’s guitar on this track is fantastic, especially once we get to the three minute mark.
“This New Day” probably won’t win over and Embrace fans who haven’t already got on board. But it will certainly please their faithful followers. We get here 10 very nice tracks, that will satisfy your appetite for some soaring, epic hooks and mega guitar solos.
By John Siwicki
